da vinci's demons, show package branding
as the show illustrates, da vinci was a genius man who stood out from society during his time. the emphasis of this piece is to represent the tension of being confined and restricted due to the boundaries of society and then breaking all the restrictions.
I and two other motion designers; chieh lee, and ana lossada, collaborated on creating this project. we captured the tension of restriction in the expression of the human body. the visual treatment used is the combination of line work with footage of the human body, geometric shapes, and da vinci’s inventive sketches as textures. Shooting video, green screening, frame by frame animation, 3d and 2d animation are the techniques we used in completing this project.
role I art direction I conceptual design, compositing & animation
Two initial design pitch