FURIOUS | Social Campaign

The challenge was to translate the show’s dark psychological tension and female revenge narrative into a social-first language that could command attention in a crowded feed. I led concept development and creative direction for motion design language, shaping the visual approach, pacing, transitions, and movement to amplify the show’s cat-and-mouse dynamic. The result was a bold, high-intensity campaign that turned character and tension into scroll-stopping visual storytelling.

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Role    I       Creative Direction &  Motion Design

Producer   I     Josef Emde, Elizabeth DeBenedetto

Creative Director    I     Scott Fleisher , Tim Gray

Company    I       Lussier