Social Campaign | Sirat; Academy Award–Nominated Movie

For Óliver Laxe’s Sirat movie the challenge was to capture the tension between violence, destruction, and music in a striking social-first visual language. I led the campaign’s concept development and visual direction, merging the stark minimalism of the desert with the chaotic energy of rave culture.

 

The result was a visceral, unexpected social campaign designed to stop the scroll and translate the film’s sonic and emotional intensity into a bold visual experience.

​

Role   I   Creative  Direction, Edit, Motion Design

Executive Creative Direction   I  Tim Gray 

Editors  I   Jeremy Jurin , Michael Feig

Extra Design  I  Jared Wine

​