28 YEARS LATER: THE BONE TEMPLE | Social Campaign

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The challenge was to build anticipation for a new chapter in the 28 Years Later franchise while introducing its darker, surreal world to social audiences. As Creative Director and Motion Designer, I led concept development and directed the motion language, transforming the film’s intense imagery into high-impact social content built to drive momentum and conversation. The overall campaign generated 51M+ creator views.

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Role    I      Creative Direction, Motion Design

Executive Creative Direction and producer    I     Scott Fleisher, Tim Gray

Company    I      Lussier