Bob Hearts Abishola – CBS Social Campaign

Bob Hearts Abishola is a romantic comedy on CBS, and the network requested a playful, engaging social campaign to promote the show.

We decided to create three fun illustrative look for three major social videos; each with a different messaging about the main show characters cross-cultural romance and backgrounds. 

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My role included concept development, illustration, and animation. I designed two stylized characters inspired by the lead cast and created three animated videos—each with its own lighthearted message. These distinct storylines captured the show’s quirky humor and increased 55% of viewership
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role    I     Ideation, art direction, conceptual illustrative design & animation
creative direction    I      matt hernandez

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