
Bob Hearts Abishola – CBS Social Campaign
Bob Hearts Abishola is a romantic comedy on CBS, and the network requested a playful, engaging social campaign to promote the show.
We decided to create three fun illustrative look for three major social videos; each with a different messaging about the main show characters cross-cultural romance and backgrounds.
​
My role included concept development, illustration, and animation. I designed two stylized characters inspired by the lead cast and created three animated videos—each with its own lighthearted message. These distinct storylines captured the show’s quirky humor and increased 55% of viewership
.
role I Ideation, art direction, conceptual illustrative design & animation
creative direction I matt hernandez
​
​
​
​





