is a digital product of the weather channel. It is a new online streaming video service and iphone/android application, providing users with the real-time local weather, traffic, news and sports reports.
for six weeks, five designers and art directors pitched various design ideas for the product's branding. luckily my design idea won the final pitch. The combination of footage, simple bold typography with bright color coding for different sections have made a modern and young look for local now application.
role I conceptual design, and animation
creative direction I nick weinmiller, michael potts
Two initial design pitch
Interactive motion design for the home page