local now

is a digital product of Weather Channel. It is a new online streaming video service and iPhone/Android application, providing users with the real-time local weather, traffic, news and sports reports.

We were assigned to brand the product and come up with a young look and animation for it. For six weeks, five designers and art directors pitched various design ideas and luckily this design idea won the final pitch. The combination of footage, simple bold typography with bright color coding for different sections have made a modern and young look for Local Now. Later, I developed an interactive motion for the application.

Concept, design, and animation: Mina Valizadeh
Creative Direction: Nick Weinmiller, Michael Potts

Two initial design pitch

Interactive motion design for the home page