Sephora – Collection 25: 360 Campaign
Sephora approached us to create a 360° campaign for the launch of Collection 25, a vibrant new makeup line targeted at a younger female audience (ages 18–25). After conducting marketing research and running strategy sessions, we landed on the campaign concept and tagline: “Bloom Into You.”
This approach emphasizes the unique beauty of individuals in the early stages of youth. We created posters, billboards, social media campaigns, Satic posts and motion videos, as well as environmental graphics, including backdrops.
Role: Creative Direction, Motion Design, Print Design
Company: Miniature Studio
Concept & Visual Approach
Our creative direction focused on self-expression, color, and transformation—core values for Gen Z. A butterfly landing on makeup brushes symbolized natural beauty and artistic freedom.
Design System
We built a flexible, geometric system used across posters, social, and web. Organic elements like flowers and butterflies break the grid, adding energy and visual interest. Unified by vibrant colors, clean layouts, and consistent photography.
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Results
25M+ views on social
54% boost in Collection 25 sales during the campaign
